Bryan Stephens

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Building a Website that Converts

June 3rd, 2009 · No Comments

There are several models used by internet marketers for websites, but the one that Brett  McFall gave us as an example is a common method in a simple way.

Brett suggests that the home page should be a squeeze page. That means the objective of the home page is to get the name and email address of people who are interested in your niche and potentially could buy your product.

The squeeze page should write something like “If you want to know more about…”  Then possibly have some dot points with a few features and benefits, followed by the opt-in box. The BURPIES home page is an example of a squeeze page, although there are not any dot points there.

The Squeeze page will siphon out who is interested and who is not interested. Those who chose to opt-in are then taken to the sales letter where they have a decision to buy the product or not buy the product. If they buy the product, then they will be taken to a Thank You page which gives them access to download the product.

If they choose not to buy, then they will be given a series of emails from an autoresponder.  One of the auto responders that Brett suggested was Aweber, which is the autoresponder that I use.  It is very important to choose a very good autoresponder, because it is difficult to export and import lists at a later time. Aweber is certainly highly regarded in the Internet Marketing world.

Brett suggests that you sell the product, via the autoresponder emails, once per day for 10 days.  On the 11th day, give the subscriber a 50% off. Add value once a week and sell other related products once a week on commission (affiliate links).

Websites can be created in many ways. I prefer to use WordPress or Dreamweaver. However, Brett McFall has his own website builder that may cater for those that are not technically minded. He promoted the Bigpixie website builder.

Ok, so you can now have a website up and running and a product to sell… but how do you get traffic to your site? That will be the next topic.

Tags: Internet Marketing

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